As an author today, you know that every reader is valuable. You love your readers; you want to keep the ones who are loyal and reach new ones. That’s what promotion and growing a business is all about – reaching new consumers.
That’s why it’s so important for authors to be as accessible to readers as possible.The easier a reader can find you and buy your books, the easier it will be to reach wider audiences.
Sally and Georgia were at the local museum. The museum had an exhibit on colour psychology that both girls found fascinating.
They paused at a large diamond-like structure made of hard plastic magenta. “What’s this?” Both girls said.
“It looks as if it could be a pensive from Harry Potter,” Georgia said. “The sides of the diamond could open up and you could dip your head in.”
Sally rolled her eyes, “I don’t think that has anything to do with colour psychology. I read that Magenta is made of both red and violet. It has the ‘passion, power, and energy of red [but is] restrained by [violet’s] introspection and quiet energy.’ ”
“Interesting,” Georgie said reading the same plaque. ” Magenta is a colour concerned with ‘change and transformation. [It releases] old emotional patterns [which] prevent personal and spiritual development. [Magenta] aids [people] moving forward.'”
“Do you honestly think that’s true?” Sally asked.
“Well it is true people are drawn to certain colours for specific reasons. Sometimes it’s preference, other times colours help fulfill an emotional need for peace or something more colourful and bold,” Georgia remarked.
A preteen boy passed by the women gazing at the diamond. “Why the hell is there a pink diamond here? Who cares about colours anyways,” he said to his Mom who gave him a reproving look.
The women peered at the boy. “It’s Magenta,” Sally said. “Not pink, pink has no purple or blue in it; it’s a tint.”